Yoto x Roald Dahl

​

Company: Yoto
Objective In 2019, I had the privilege of redesigning the covers for Roald Dahl's classic books and adapting them into Yoto card designs. By creatively integrating the brand’s iconic "ink splashes" into each illustration, I added a fresh, playful touch to the original Roald Dahl branding. This project was made working closely with both Penguin Random House and The Roald Dahl Company teams.
Later on, I also adapted each card into animation, which also got adapted to the French market, below the cards, you can see some sketches with the animation made from each storyboard.
Format: 18 audio cards, social media campaign with various animations